The brand wanted more than visibility at matches. The goal was a bigger distribution footprint across the whole university ecosystem: campus retail, residences, events, nearby retailers and the suppliers that serve them. Most importantly, it wanted to sell directly to the athletes and students it was sponsoring.
Who the partnership reached.
What we ran with the teams.
The product sits inside Medicoach. Players order it in the athlete app, alongside their training and recovery plans.
At training and matches, with athlete-led sampling and recovery protocols that recommend the product.
In Fantasy and on the match centre, with rewards that can be redeemed for the product.
Redeemable at campus and local outlets, so every sale can be traced back to the campaign.
We introduced the brand to campus retail, residence tuck shops and caterers to secure listings.
Players earn product for attendance, recovery and wellbeing streaks, funded by the brand.
Players buy the product inside the platform.
The brand is part of the ecosystem, not an advert on top of it. Players order through the Medicoach app, collect at training or a campus outlet, and every order is matched to the campaign.
Recovery plan suggests the drink after a high-load session
One tap, paid in the platform or with reward points
At training, the team kit room or a campus outlet
Order, outlet and player cohort flow into the partner dashboard
What we measured.
Example scenario. Figures are illustrative of how results are reported. Follow the teams behind our partnerships on Medicoach Live.
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