← All case studiesCase study 2 · Hospital × Local teams

A hospital opening in a new area needed the community to know what it offers: emergency care, sports medicine, maternity and paediatrics. Local school and club teams reach exactly the families it serves, every week.

The target, set before launchBuild awareness of the new hospital’s services in its catchment area, and turn it into screenings and bookings.Sector · Healthcare
01
The ecosystem

Who the partnership reached.

Local schools
Club teams
Athletes
Parents & families
Coaches
Match-day crowds
Local media
Community groups
02
The campaign

What we ran with the teams.

01Official medical partner

Named on the match centre, live scores and team pages for every local fixture.

02Pre-season screenings

Delivered through the Athlete Management System, with results shared with athletes, parents and coaches.

03Match-day medical cover

Hospital staff at fixtures, and an injury pathway that books straight into the sports-injury clinic.

04Bookable in the platform

Parents and athletes book clinic appointments from the Medicoach app with a tracked link.

05Parent information evenings

On concussion, injury prevention and the hospital’s family services.

06Awareness surveys

Before and after, across the hospital’s catchment area, to measure what changed.

03
The results

What we measured.

Before → after one season
Aided awareness in the catchment18% → 47%
Athlete screenings completed640
Clinic bookings via the platform230
Match centre impressions310k
2.6×return on the partnership investment
Data we captured
Aided & unaided awarenessScreenings completedBookings via tracked linksMatch centre impressions in the catchmentEvent attendanceSocial mentions

Example scenario. Figures are illustrative of how results are reported. Follow the teams behind our partnerships on Medicoach Live.

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