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Partners · Measurable sponsorship

For brands that want a quantitative, measurable return on their marketing investment. We capture the data, work with the teams to run the campaign, and show the growth in your brand, your product and your revenue.

Talk to partnerships →See the case studies
Campaign return · season to datePartner dashboard
Live data
3.4×return on
investment
Brand+29 pts awareness
Product+32 outlets
Revenue+R1.9m attributed
Illustration of a partner report

The data

We scrape public social channels, capture every interaction and order in our match centres, Fantasy and athlete app, and collect sales and footfall on the ground. All of it is matched to your campaign, so the results are objective and can be checked.

DigitalCaptured in our own products
  • Match centre visits
  • Video views
  • Fantasy entries
  • Sponsored league sign-ups
  • Tracked link clicks
SocialScraped from public channels
  • Mentions & tags
  • Reach & impressions
  • Engagement
  • Sentiment
  • Share of voice
CommerceFrom every sale, in and out of the platform
  • Orders placed in the platform
  • Outlets listing your product
  • Sell-through per outlet
  • Promo code redemptions
  • B2B orders
On the groundRecorded at every activation
  • Match-day attendance
  • Sampling & trials
  • Bookings & sign-ups
  • Before/after surveys
  • Athlete & parent feedback
Matched to your campaignOne partner dashboard: brand · product · revenue
Inside the platform

Your product is integrated into Medicoach, not advertised on top of it. Players, parents and fans can buy it through the platform, and every order is tracked back to your campaign.

Athlete appRecommended in training, recovery and nutrition plans, and ordered in one tap.
RewardsEarned for attendance, recovery and wellbeing streaks, and redeemed for your product.
FantasyPrizes and Team of the Week rewards paid in your product.
Match centreShoppable placements and promo codes for parents and fans.
TS
Athlete app · after trainingRecovery plan
Load · High
Recommended by your recovery planPartner electrolyte drink · 500mlCollect at training tomorrow
R24or 240 reward points
Order now
Order placedGrade 11 · 1st XInow
Redeemed with pointsU19 A2m
Order placedWomen’s 1st XI5m
Matched to campaign+5200 orders
How we work

We don’t hand you a sponsorship and walk away. We manage it, objectively, from baseline to return.

01Baseline

We measure where your brand, product and sales stand today, in the exact community you are sponsoring.

02Target

We agree the numbers that matter to you before anything is spent: awareness, outlets, orders, revenue.

03Activate with the teams

We work hands-on with the schools, clubs, coaches and players to run the campaign, not just place a logo.

04Measure objectively

The data is captured and scraped continuously, with control groups and A/B tests, so the result is not a guess.

05Report & grow

Monthly reporting on brand, product and revenue, and a clear return on investment to decide what to scale next.

What you see grow

Brand

More people know you, and like you.

  • Aided & unaided awareness
  • Reach in the target community
  • Sentiment and share of voice
Product

Your product is where the people are.

  • Orders inside the platform
  • New distribution points
  • Trials, sampling and repeat use
Revenue

Sales you can trace to the partnership.

  • Attributed sales & bookings
  • New B2B accounts
  • Return on investment
Case studies

Two partnerships, two different goals. In both, the target was set first and every number was tracked back to the campaign.

Case study 1 · Beverage × University

A beverage brand sponsors university sport, and grows where it is sold.

Players buy the product through the platform, and the brand’s footprint grows across campus retail, residences and B2B suppliers.

5 200Orders placed by players in the platform
14 → 46Outlets stocking the product
3.4×return on investment
Read the case study →
Case study 2 · Hospital × Local teams

A new hospital sponsors its local teams to tell the community it is open.

Local school and club teams carry the message to the families the hospital serves, and every booking is tracked.

18% → 47%Aided awareness in the catchment
640Athlete screenings completed
2.6×return on investment
Read the case study →

Example scenarios. Figures are illustrative of how results are reported.

Start the conversation

We’ll show you how we would measure it, and what a season with your local teams could return.

Book a demo →Email us